It started with a simple hashtag:

 

#801derful

 

 

What will it become? 

 

 

A collection of words and photos?

 

 

Another generic brand on a cheap t-shirt?

 

A rallying cry for those of us who are proud to call Utah our home?

 

Or maybe...a community of people who love this quirky, often misunderstood, yet undeniably beautiful state?

 

It's up to us. Here's to the journey...